Joel York
Chief Marketing Officer, Accellion
Joel York joined Accellion in 2018 with 20 years of experience in cloud marketing, sales and product management. A seasoned executive and entrepreneur, Joel’s successes span growing startups to enterprise market leaders, such as Navis and SPSS. As CMO of Meltwater, he led worldwide product management, digital marketing, field marketing, and public relations. He spearheaded growth at Xignite as VP Sales and Marketing to lead the company from A to B round. Prior to Accellion, he founded Markodojo, an innovative marketing management SaaS. Joel is also a thought leader in the cloud community, advisor, board member, speaker and author of the popular cloud blog Chaotic Flow.
Joel holds a BS in Physics from Caltech, an MS from Cornell, and an MBA from the University of Chicago.
All Posts by Joel York
You May Never Become a CISO Unless You Learn This Vital Skill
There’s much more to the CISO role than technology expertise. For some CISO roles, technology expertise is just the price of admission. For others, technology expertise is viewed as a limitation and therefore relegated to direct reports. There is vast ecosystem of cybersecurity solutions and it’s possible (although not practical) to build a defense so impermeable that nothing bad gets in and nothing sensitive leaks out. While that may seem ideal, the business cannot function under these extremes.
To Reach the Top, Do This Extremely Well
For CISOs who desire the proverbial seat at the table, they must do more than protect the business. They must intimately know the business; how it functions, what are its competitive advantages, and, of course, where are the inherent risks. As a CISO, do you know who your internal and external customers are?
Modern CISOs Don’t Say This Word Anymore
When it’s your job to limit risk, it’s understandable to be wary of anything new. It’s much easier to stick to the formula because it’s safe and predictable. In a competitive business environment, however, the company that avoids innovation falls behind. Nevertheless if a company adopts a new technology solution with no consideration given to protecting customer information or intellectual property, a data breach is inevitable.
What CISOs and Navy SEALs Have in Common
What doesn’t kill you makes you stronger. No pain, no gain. If it was easy, everyone would do it. While these inspirational quotes are cliché to some, they are conventional wisdom to others. Just ask a Navy SEAL. They have highly specialized skills and are tasked with using them in high stress, high risk environments.